About Pablo A. Medina
Pablo A. Medina has an undergraduate degree in drawing and a masters degree in communication design from Brooklyn’s Pratt Institute. Fresh out of grad school he teamed up with David Carson (one of his design heroes), and set out to infuse the design world with his flair of post-modernist typeface designs that drew from his love of Latin-American popular culture. For the past eleven years, he has run his own multi-disciplinary graphic design studio called Cubanica. Some clients that he has worked with include The Museum of Modern Art, Zoo York, ESPN and The New York Times. He enjoys designing fonts, posters and t-shirts and recently directed and produced an award-winning documentary film called El Play. In 1999, his typeface designs were exhibited in the Design Triennial exhibition at the Smithsonian’s Cooper Hewitt Museum. Pablo is a professor of Communication Design at Parsons the New School for Design. He is currently a designer-in-residence at California College of the Arts in San Francisco. He’s working on a project there inspired by lettering and signage in the Mission District.
About Cubanica
Established in 2000, Cubanica believes that design comes from the research and interpretation of culture. We strive to discover the cultural essence of each project and speak its language through the medium of design. Cubanica’s work has been featured in the Design Triennial exhibition at the Smithsonian’s Cooper Hewitt Museum, and a Cubanica book design for Coisa Linda is housed within the Museum of Modern Art. Clients that we work with now and have worked with in the past include The New York Times, ESPN, The Museum of Modern Art, Y&R, The Smithsonian Institution, Harper Collins Books, Cyclops Productions and Ogilvy & Mather.