November 5, 2013
My friend and collaborator, Yomar Augusto and I submitted a proposal to the Parsons wallpaper competition committee last March for a project called “What Would You Change? I’m so happy to say that yesterday, after many months of work, the wallpaper was installed in the Parsons 2 West 13th Street lobby.
WHAT WOULD YOU CHANGE? was the question that we asked fifty New Yorkers one Wednesday in March of 2013. The wide variety of answers came from bankers on Wall Street to first generation immigrants in the Bronx. Our goal was to develop a project that blurs the lines between journalism and art, so we recorded these responses with our phone and later used key words and phrases from the interviews as content for the lettering that you see on this wall.
Aesthetically, our decisions were based on the desire to convey the individual and distinct quality of the voices on these interviews. We used a hand-crafted lettering style with a deliberately spontaneous quality, reminiscent of hand-made activist signs and posters.